Amazon`s Private Label Brands: An Ethical Perspective

Case Code: BECG186
Case Length: 13 Pages
Period: 2009-2022
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization: Amazon.com, Inc.
Industry: e-commerce
Countries: United States
Themes: Business Ethics, E-Business Strategy Product Strategy & Design,Data Privacy

Abstract Case Intro 1 Case Intro 2 Excerpts

About Amazon

Founded in 1994 by Jeff Bezos (Bezos), Amazon began as an online bookstore but quickly expanded its offerings to become the ‘everything store’. Over the years, it began offering a diverse range of services and products that encompassed e-commerce, cloud computing , artificial intelligence (AI) , streaming media, and more..

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