Ashley Madison Hacking and the Ethics of Hacktivism
| Case Code: BECG161 Case Length: 11 Pages Period: 2015-2016 Pub Date: 2018 Teaching Note: Available |
Price: Rs.300 Organization: Ashley Madison Industry: Online Dating Website Countries: Canada Themes: Business Ethics, Corporate Governance |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Ashley Madison was launched in 2001 by Biderman, a Canadian internet entrepreneur. Biderman studied Economics at the University of California, and worked as a sports attorney and as an agent for athletes. According to a Bloomberg L.P feature in 2011, Biderman’s work as an agent involved helping professional basketball players cheat on their wives and mistresses. It was at this point that the idea for starting an infidelity site took root in his mind. He named the website after two popular baby names for girls in the US 'Ashley' and 'Madison'. Biderman was married with two kids. His wife, Amanda Biderman, appeared in interviews with her husband in which he discussed his adultery site but claimed that they were faithful to each other. Biderman showed no sign of any guilt about his role in enabling people to cheat on their partners through Ashley Madison. He described himself on his personal website as "the most hated man on the internet." Ashley Madison was acquired by ALM in 2007, with Biderman leading the new company. As part of its marketing effort, ALM created a fake criticism website called www.Ashley MadisonScams.com. This was filled with advertisements of Ashley Madison and anonymous testimonies proclaiming that it was legitimate to join Ashley Madison....
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