Coca-Cola`s Water Sustainability Initiatives

Case Code: BECG090
Case Length: 23 Pages
Period: 2004-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: The Coca-Cola Company
Industry: FMCG
Countries: Global
Themes: Environmental responsibility, Sustainable development,Greenwashing

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The Coca-Cola drink, popularly referred to as 'Coke', is a kind of cola, a sweet carbonated drink containing caramel and other flavoring agents. It was invented by Dr. John Smith Pemberton (Pemberton) on May 8, 1886, at Atlanta, Georgia, in USA. The beverage was named Coca-Cola because at that time it contained extracts of Coca leaves and Kola nuts . Frank M. Robinson (Robinson), Pemberton's book-keeper and partner, who came up with the name for the drink, suggested that it be spelt Coca-Cola rather than Coca-Kola because he thought the two C's would look better while advertising. Robinson designed the now world famous Coca-Cola trademark as well...

Buy this case study (Please select any one of the payment options)

Price: Rs.400

PayPal (9 USD)

Custom Search