Coca-Cola`s Water Sustainability Initiatives

Case Code: BECG090
Case Length: 23 Pages
Period: 2004-2008
Pub Date: 2009
Teaching Note: Not Available

Price: Rs.400
Organization: The Coca-Cola Company
Industry: FMCG
Countries: Global
Themes: Environmental responsibility, Sustainable development,Greenwashing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On March 26, 2008, US-based leading beverage company, The Coca-Cola Company (Coca-Cola), received the US Agency for International Development's4 (USAID) '2007 Alliance of the Year' award for its water sustainability initiatives in developing countries worldwide. The award recognizes public-private partnerships for their outstanding contribution to global challenges.

Since 2004, Coca-Cola had been accused by several governmental organizations and activists of creating environmental problems in several countries by depleting groundwater tables. In 2005, the company used 290 billion liters of water to produce its beverages.

Around 40 percent of the water was consumed in making beverages and the remaining 60 percent was used in the supply chain and in the production of ingredients like sugar and corn.

In 2005, Coca-Cola entered into an alliance with USAID to address global water management problems.

These initiatives were funded by Coca-Cola and the Water and Development Alliance6 (WADA).

Coca-Cola in association with USAID and WADA addressed critical water issues across the world.

However, the beverage company was criticized for depleting groundwater that was an important resource to the local communities in developing countries..

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