From Waste to Worth: Dell`s Strategy for a Circular Economy

Case Code: BECG192 Case Length: 14 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization: Dell Technologies, Inc. Industry: Technology & Communications Countries: United States Themes: Socially-responsible Business Practices, Sustainability,Supply Chain Management,Circular Economy

Abstract Case Intro 1 Case Intro 2 Excerpts

About Dell

Dell was founded in 1984 by Michael in his dorm room at the University of Texas, Austin, (See Exhibit II) with the idea of selling customized computers directly to customers (DTC model). In 1985, the first computer, the Turbo PC, designed to customer specifications, was launched. Operating initially as ‘PC’s Limited,’ the company set up by Michael gained momentum through the years by focusing on customer-centric innovations and rapid delivery. In 1987, PC’s Limited was renamed Dell Computer Corporation (DCC)..

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