From Waste to Worth: Dell`s Strategy for a Circular Economy

Case Code: BECG192 Case Length: 14 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization: Dell Technologies, Inc. Industry: Technology & Communications Countries: United States Themes: Socially-responsible Business Practices, Sustainability,Supply Chain Management,Circular Economy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2023, the US-based multinational technology company, Dell Technologies, Inc. (Dell) augmented its sustainable PC (Personal Computer) design – Concept Luna -- by focusing on ‘circular design ’. Introduced in 2021, Concept Luna, a blueprint for a modular PC design, had sustainability as a core principle. In 2022, Dell had expanded the concept by incorporating telemetry and automation features. Thus, the scope of Concept Luna had evolved to include modularity , emission reduction, Artificial Intelligence (AI) telemetry , and streamlining of recycling processes..

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