GCMMF's Cooperative Structure
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR205 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes--- |
| Case Length |
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15 Pages |
| Period |
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1991-2006 |
| Organization |
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GCMMF, AMUL, NDDB |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Dairy Products |
Abstract:
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The case explains the organization structure of the Gujarat Cooperative Milk
Marketing Federation (GCMMF) which marketed its products under the brand
name 'AMUL'. Also known as Anand Pattern, the cooperative structure had
three-tiers including Village Cooperative Society, District Dairy Union and
State Federation. The case also examines the formation of National Dairy
Development Board (NDDB) in 1965, with an aim to establish a network of
multi-tier cooperative societies and highlights its achievements over the
decades. By early 2000, a tussle emerged between GCMMF and NDDB challenging
each other in several markets in India. The case examines the implications
of this tussle and how it may affect the dairy cooperative movement in
India.
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Issues:
» Study the organization structure of
GCMMF
» Examine the growth of Indian dairy industry
» Study the Cooperative movement in India
» Analyze Anand Pattern and its application in other districts
» Discuss the implications of the tussle between GCMMF and NDDB
Contents:
Keywords:
GCMMF, AMUL, NDDB, Verghese Kurien, Anand Pattern, Organization Structure,
Village Cooperative Society, District Dairy Union, State Federation,
National Milk Grid, Cooperative Movement in India, Amrita Patel, Operation
Flood
GCMMF's Cooperative Structure
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