The Transformation of Apple's Business Model

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download The Transformation of Apple's Business Model case study (Case Code: BSTR212) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR212 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Leadership | Turnaround Strategies
Case Length : 16 Pages
Period : 1997-2005
Organization : Apple Inc.
Pub Date : 2006
Teaching Note : Not Available
Countries : US
Industry : Information Technology and Related Services


This case examines the ouster of Steve Jobs from US-based Apple Computers (Apple) in September 1985 and the incidents that followed in Apple before his return in 1997. It provides insights on how Jobs resurrected Apple when he rejoined Apple by bringing in several changes including cost control, rationalizing existing product lines, revamping of distribution system and introducing new products. Some of the products introduced by Apple like iPod was revolutionary and played a major role in turning around the fortunes of the company and placing it back on the growth track. Apple ceased to be a mere PC or software manufacturer and spread its horizon to become a diversified media company.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Understand and appreciate the role of a leader in reviving the fortunes of a company
Evaluate the strategies adopted by Jobs to turn Apple around.
Determine the reasons behind downfall of well established companies like Apple and the problems that companies tend to overlook.


  Page No.
Introduction 1
Background Note 2
Apple - Changing Leadership 3
Jobs Becomes CEO 6
The Transformation 9
The Road Ahead 10
Exhibits 12


Apple Computers, Business Transformation, Business Model, iPod, iTunes, Steve Jobs, Management Style, Corporate Turnaround, Inventory Management, Corporate Alliances, Real Networks

The Transformation of Apple's Business Model - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.