The Transformation of Apple's Business Model
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR212 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesLeadership |
Turnaround Strategies
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| Case Length |
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16 Pages |
| Period |
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1997-2005 |
| Organization |
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Apple Inc. |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Information Technology and
Related Services |
Abstract:
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This case examines the ouster of Steve Jobs from US-based Apple Computers
(Apple) in September 1985 and the incidents that followed in Apple before
his return in 1997. It provides insights on how Jobs resurrected Apple when
he rejoined Apple by bringing in several changes including cost control,
rationalizing existing product lines, revamping of distribution system and
introducing new products. Some of the products introduced by Apple like iPod
was revolutionary and played a major role in turning around the fortunes of
the company and placing it back on the growth track. Apple ceased to be a
mere PC or software manufacturer and spread its horizon to become a
diversified media company.
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Issues:
» Understand and appreciate the role of
a leader in reviving the fortunes of a company
» Evaluate the strategies adopted by Jobs to turn Apple around.
» Determine the reasons behind downfall of well established companies
like Apple and the problems that companies tend to overlook.
Contents:
Keywords:
Apple Computers, Business Transformation, Business Model, iPod, iTunes,
Steve Jobs, Management Style, Corporate Turnaround, Inventory Management,
Corporate Alliances, Real Networks
The Transformation of Apple's Business Model
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