Toonz Animation India Pvt. Ltd.

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Toonz Animation India Pvt. Ltd. case study (Case Code: BSTR217) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR217 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Growth Strategy
Case Length : 20 Pages
Period : 1999-2006
Organization : Toonz Animation India Pvt. Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Media, Entertainment, and Gaming


The case study deals with Toonz Animation India Pvt. Ltd., one of the leading animation studios in India.

It traces the beginnings of the studio when it largely executed outsourced work for overseas animation studios, and then elaborates on the company's efforts to create original content and also engage in distribution of its own content.

The case also throws light on the challenges faced by the company. It ends with a brief discussion on the future prospects of the company.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


To learn more about the Indian animation sector;
To understand the efforts made by a company to grow by moving up the value chain in the animation industry
To understand the challenges peculiar to an organization that operates in a market that requires high levels of individual creativity and productivity;
To analyze the future prospects of the company and the animation industry in India, in view of the challenges such as the shortage of manpower.


  Page No.
Introduction 2
Background Note 3
The Early Years 4
Creating Original Content 5
Continuing Good Work 6
Challenges 8
A Leap For Indian Animation 11
Outlook 12
Exhibits 13


Toonz Animation, Indian animation sector, Co-production deals, Service contracts, Animation talent shortage, APAI, TASI, Technopark, Kerala, G.A. Menon, 3D animation, Hanuman, Adventures of Tenali Raman

Toonz Animation India Pvt. Ltd. - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.