Toonz Animation India Pvt. Ltd.
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR217 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extraThemesGrowth Strategy |
| Case Length |
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20 Pages |
| Period |
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1999-2006 |
| Organization |
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Toonz Animation India Pvt. Ltd. |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Media, Entertainment, and
Gaming |
Abstract:
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The case study deals with Toonz Animation India Pvt. Ltd., one of the leading animation studios in India.
It traces the beginnings of the studio when it largely executed outsourced work for overseas animation studios, and then
elaborates on the company's efforts to create original content and also engage
in distribution of its own content.
The case also throws light on the challenges
faced by the company. It ends with a brief discussion on the future prospects of
the company.
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Issues:
» To learn more about the Indian animation sector;
» To understand the efforts made by a company to grow by moving up the value
chain in the animation industry
» To understand the challenges peculiar to an organization that operates in a
market that requires high levels of individual creativity and productivity;
» To analyze the future prospects of the company and the animation industry in
India, in view of the challenges such as the shortage of manpower.
Contents:
Keywords:
Toonz Animation, Indian animation sector, Co-production deals, Service
contracts, Animation talent shortage, APAI, TASI, Technopark, Kerala, G.A.
Menon, 3D animation, Hanuman, Adventures of Tenali Raman
Toonz Animation India Pvt. Ltd.
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