Indiagames Ltd: Mobile Games and Beyond

Indiagames Ltd: Mobile Games and Beyond
Case Code: BSTR218
Case Length: 22 Pages
Period: 1999-2006
Pub Date: 2006
Teaching Note: Not Available
Price: Rs.400
Organization: Indiagames Ltd
Industry: Media, Entertainment, and Gaming
Countries: India
Themes: Growth Strategy, Strategic Alliances
Indiagames Ltd: Mobile Games and Beyond
Abstract Case Intro 1 Case Intro 2 Excerpts


The case study traces the transformation of Indiagames Ltd, one of the top five mobile game development companies in the world, from a multimedia training center to a global leader in game development. It describes how the company marketed its products, and also discusses the strategic partnerships and alliances that the company entered into, in order to sustain its competitive edge. The case also discusses the challenges that the company faces in game development and marketing, and ends with a brief discussion on the company's future prospects.


The case is structured to achieve the following teaching objectives

  • Learn more about the global and Indian mobile gaming industry
  • Identify the various options available for growth for a startup company in a developing market, and appreciate the importance of having the right investors, entering into the right partnerships and alliances, and choosing the right markets
  • Gain insights into the challenges faced by companies operating in fast-evolving, high technology, people-intensive industries in general, and the mobile gaming industry in particular



Mobile gaming, Indiagames, Indian mobile game industry, Strategic alliances in gaming industry, Marketing mobile games, Strategic investment, TOM Online, Multiplayer games, Console games, Gaming competitions, CISCO, Macromedia Flash

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