Voltas Ltd.: From Turnaround to the 'Big Bang'

Voltas Ltd.: From Turnaround to the 'Big Bang'
Case Code: BSTR225
Case Length: 21 Pages
Period: 1996-2006
Pub Date: 2006
Teaching Note: Not Available
Price: Rs.400
Organization: Voltas Ltd.
Industry: Consumer Electronics
Countries: India
Themes: Diversification, Turnaround
Voltas Ltd.: From Turnaround to the 'Big Bang'
Abstract Case Intro 1 Case Intro 2 Excerpts


Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments. It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market. The case concludes with an account of the growth prospects of the company in its various businesses.


The case is structured to achieve the following teaching objectives

  • To gain insights into dangers of excessive diversification and lack of focus
  • To study the turnaround efforts of a diversified company which found itself in trouble
  • To appreciate the importance of focus and a clear recognition of strengths for a company
  • To understand the marketing efforts made by the company to gain leadership in a highly competitive market



Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry

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