Saregama India Ltd.: Striking a Digital Chord

Saregama India Ltd.: Striking a Digital Chord
Case Code: BSTR237
Case Length: 21 Pages
Period: 1986-2006
Pub Date: 2006
Teaching Note: Not Available
Price: Rs.300
Organization: Saregama India Ltd.
Industry: Media and Entertainment
Countries: India
Themes: -
Saregama India Ltd.: Striking a Digital Chord
Abstract Case Intro 1 Case Intro 2 Excerpts


Saregama India Ltd, part of the RPG group, is a major player in the Indian music industry. The case describes the turnaround efforts undertaken by the company in the recent past. It discusses the company's efforts to digitize its catalog in an effort to make inroads into the digital music market and gives an outline of the Indian music market and declining trend in physical music sales. The case ends with a brief discussion on the future prospects of the company.


The case is structured to achieve the following teaching objectives

  • Gain insights into the Indian music industry
  • Understand the effect of technology changes on the business of the company
  • Analyze the turnaround strategy of Saregama India Ltd. and understand the efforts made by a company to align its business to the changed realities of the market



Saregama, HMV, Digital music download, Online music store, Digitization of music, Saregama turnaround, Diversification

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