The Parryware-Roca Joint Venture

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR240 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Mergers | Acquisitions | Strategic Alliances
Case Length : 17 Pages
Period : 2005-2006
Organization : Parryware, Roca
Pub Date : 2006
Teaching Note : Available
Countries : India
Industry : Engineering, Construction, and Real Estate


Roca is the world's largest sanitaryware manufacturer and Parryware is the leading player in the Indian sanitaryware market.

The case describes the origins and growth of Roca and Parryware leading up to the joint venture which was to operate primarily in India.

It explains in detail the skills that the partners bring to the JV. The case ends with a discussion on the challenges and future prospects for the joint venture, especially when the fast growing Indian market was attracting several foreign players.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


To analyze the synergies in a joint venture

To know more about the Indian sanitaryware market

To weigh the strengths and weaknesses in a joint venture


  Page No.
Introduction 1
Background Note 2
Parryware and the Indian Sanitaryware Industry 4
The Parryware-Roca Joint Venture 6
Outlook 10
Exhibits 11


Parryware Roca, Joint ventures, Indian sanitaryware market, Spanish companies, Indian taps and tiles market, Marketing , Shop-in-shops, EID Parry, American Standard, Toto, Hindware

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