Moser Baer: Growth through Diversification
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Case Code: BSTR283 Case Length: 14 Pages Period: 1986-2008 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: Moser Baer Industry: Consumer Electronics Countries: India Themes: Diversification |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
Moser Baer India (Moser Baer), incorporated in 1983, started producing digital storage media (floppy disks) in the year 1986 and went on to become the second largest optical storage media (CDs, DVDs, etc.) company in the world by 2007.
The case discusses the factors responsible for the success of the company, namely, its ability to be proactive in the market while staying at the forefront of technology, which it achieved through its strong research and development capabilities. The case discusses the company's foray into the solar energy business through the creation of a subsidiary, Moser Baer Photo Voltaic Ltd. (MBPV).
It then discusses the acquisitions made by MBPV to augment its technology as well as manufacturing capabilities. The case also describes Moser Baer's foray into the computer peripherals and home video entertainment businesses. It ends with a discussion on the outlook for the company.
Issues
The case is structured to achieve the following teaching objectives
- To illustrate the growth strategies that a firm can pursue
- To introduce the concept of corporate portfolio analysis
Contents
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Introduction
The Early Years
Charting a Growth Path
The New Forays
Planned or Unplanned Growth?
Outlook
Exhibits
Keywords
Moser Baer, Related and Unrelated diversification, Growth Strategies, Corporate portfolio analysis, Acquisitions, Optical disc market, Solar cell, Home entertainment, Computer peripherals
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