Anomaly: Not Just another Ad Agency

Case Code: BSTR341 Case Length: 11 Pages Period: 2004-2009 Pub Date: 2009 Teaching Note: Not Available

Price: Rs.300 Organization: Anomaly Industry: Advertising Countries: US, UK Themes: Business Models, Growth Factor, Challenges

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case deals with Anomaly, a unique organization that claimed to be not "just an [advertising] agency, an incubator or a brand-strategy shop..." but all of these. It describes Anomaly's business model, including the kind of solutions it provided to clients, the manner in which it earned revenues, and its emphasis on creating Intellectual Property (IP). The case also discusses some of the different projects undertaken by Anomaly, and concludes with some information about its latest ventures and a brief overview of its future.

Issues

The case is structured to achieve the following teaching objectives

• Identify the forces that are changing the traditional advertising model in today's economic environment
• Understand the structure and practices of an innovative firm that is attempting to adapt to the new realities in advertising

Contents

Introduction
Not Just another Ad Agency
Anomaly's Projects
Another Anomaly
New Projects
Outlook
Exhibits

Keywords

Advertising Agency, Intellectual Property (IP), brand incubator, Innovative Companies, ShopText, Anomaly, i/denti/tee, Lauren Luke

Buy this case study (Please select any one of the payment options)

Price: Rs.300 Instant Download

Price: Rs.300 Express Checkout

PayPal (7 USD)