Microsoft's Strategic Alliance with Nokia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR406 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Strategic Alliance / Competition
Case Length : 14 Pages
Period : 2011-2012
Pub Date : 2012
Teaching Note : Not Available
Organization : Microsoft Corporation; Nokia Corporation
Industry : Smartphones
Countries : Global


Microsoft is one of the largest software companies in the world, with a history of more than 25 years. The case traces Microsoft's entry and growth in the mobile OS market. It then discusses the growing competition in the OS market.

Next, Microsoft's strategic alliance with Nokia is discussed. Specific information on the deal and Nokia's game plan are touched upon. It analyzes the strengths and weaknesses of the alliance. The case then proceeds to discuss recent events in the mobile OS space that might have a bearing on the success of the strategic alliance between Microsoft and Nokia.

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The case ends with a brief discussion on the future prospects for Microsoft and the alliance. The case is designed for MBA/MS- level students. This case study can be used as a Business Strategy/Strategic Management case. The primary focus is on Strategic Alliances.


To analyze the factors that led Microsoft to enter into a strategic partnership with Nokia.
To study the finer details of the alliance.
To assess the future prospects of the alliance in light of the rapidly changing external environment.
To critically analyze the key factors that would influence the success of the alliance.


  Page No.
Joining Forces in the Smartphone Wars 1
About Microsoft 2
Microsoft and the Mobile OS Space 4
The Changing Mobile OS Market 5
Microsoft and Nokia Force Strategic Alliance 6
Google Buys Motorola Mobility 8
The Road Ahead 9
Exhibits 10


Strategic alliance, Competition, Synergy, Business leading consumers Vs Consumers leading business, Hardware and software innovation, Patent negotiations and litigation, Smartphone market, Mobile operating system, Smartphone ecosystem, Microsoft, Nokia, Apple, Google, Windows Phone, Open Handset Alliance

Joining Forces in the Smartphone Wars - Next Page>>

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