Tata Group's Growth Strategies

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR414 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Growth Strategies
Case Length : 26 Pages
Period : 1991-2012
Pub Date : 2012
Teaching Note : Not Available
Organization : Tata Group
Industry : Diversified
Countries : India


The case discusses the organic and inorganic growth strategies of India's largest multinational conglomerate, the Tata Group. In its initial years, the growth strategy followed by Tata Group was largely organic where it grew majorly through new product developments, technological upgradations, and innovation. The growth strategy helped the company pioneer several industries in India: power, steel, airlines, and hospitality. The group redefined growth when Ratan Tata took over as chairman of the Tata Group in 1991. He restructured the businesses of the Tata Group and expanded the group globally. The first major instance of inorganic growth was exemplified when the group's Tata Tea (now Tata Global Beverages) division acquired UK-based Tetley in 2000.

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This was followed by a series of acquisitions by the group. Some of the notable acquisitions were Tata Steel acquiring Corus in 2007 and Tata Motors' acquisition of Jaguar and Land Rover in 2008. Analysts pointed out that though the group had recorded increased revenues due to inorganic growth, it also had to deal with the challenges of integration and proper management of the portfolio of companies.

The case examines the benefits reaped and challenges faced by Tata Group while implementing organic and inorganic growth strategies.


Examine Tata Group's organic growth strategies.
Understand how inorganic growth strategies played a crucial role in the success of Tata Group.
Analyze the issues and challenges faced by Tata Group while implementing organic and inorganic growth strategies.


  Page No.
Introduction 1
Background Note 2
TATA Group - Under Ratan Tata 2
Organic Growth Strategies 4
Inorganic Growth Strategies 5
The Results 8
The Challenges 10
The Road Ahead 11
Exhibits 13


Tata Group, Ratan Tata, Greenfield projects, Joint ventures, Acquisitions, Inorganic growth, Organic growth, Innovation, Integration, Product development, Leadership, Expansion, Brand dilution, Business portfolio, Product line , Tetley, Corus, Jaguar, Land Rover

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