Inbev's Acquistion of Anheuser-Busch

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR415 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Business Strategy
Case Length : 16 Pages
Period : 2008 - 2012
Pub Date : 2012
Teaching Note : Not Available
Organization : Anheuser-Busch InBev N.V.
Industry : Beverages
Countries : Belgium, Brazil, USA, Global


The case discusses the takeover of US-based brewer Anheuser-Busch Companies, Inc.(Anheuser ) by Belgium-based brewer InBev SA (InBev). In November 2008, Anheuser accepted InBev's USD$ 52 billion takeover offer after a battle that lasted more than 180 days.

In June 2008, InBev made an offer to acquire Anheuser for $46.3bn, valuing each share at US$65. But the Anheuser Board rejected the offer saying it undervalued the company. The case explores the circumstances that led to Anheuser accepting InBev's offer and provides a detailed account of the deal.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Understand the issues and challenges in Mergers and Acquisitions, particularly those involving a hostile takeover.
Analyze the pros and cons of cross-border takeovers.
Evaluate the takeover of Anheuser Busch and its potential synergies.
Study the benefits to InBev and Anheuser from the takeover deal.
Understand the role of acquisition as a growth strategy.
Examine InBev's inorganic growth strategy.


  Page No.
Inbev Completes Acquisition of Anheuser-Busch 1
Background Note 2
The Bidding War 4
The Final Deal 6
The Rationale 7
The Aftermath 7
Exhibits 10


Merger and Acquisitions, Takeover, Hostile takeover, Cross-border acquisition, Synergies, Post-merger Integration, Growth strategy, Global Brewer, Carlos Brito, Budweiser, Bud Light, Stella Artois, St. Louis, Inorganic Growth, Grupo Modelo SAB, InBev SA, Anheuser Busch Companies, Inc.

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