Kodak Click for Bankruptcy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR416 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Case Length : 31 Pages
Period : 2003-2012
Pub Date : 2012
Teaching Note : Not Available
Organization : Eastman Kodak Company
Industry : Consumer Electronics
Countries : Unites States


On January 19, 2012, Eastman Kodak Company (Kodak) filed a voluntary petition for business reorganization under Chapter 11 of the US bankruptcy code. From being a household name to filing for bankruptcy, it was a steep fall for the 131-year-old photography pioneer, which had been one of the top brands in the world till 1990. Despite being innovative, the company failed to capitalize on its innovations and lost out to the competition. The case chalks out the life of Kodak with a focus on the last decade before it filed for bankruptcy. The Kodak story throws up very useful twists and turns with decision points which would be important learning for today's managers.

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Examine the flaws in Kodak's business strategy that led to the company filing for Chapter 11 protection.
Understand the rationale for Kodak's poor business performance in recent years.
Understand and explore the reasons behind Kodak's fall and its learning for the managers.


  Page No.
Introduction 1
Eastman Kodak Company's Journey 3
Realignment Strategy 6
Losing the Competition 10
Key Issues Leading to Fall of Kodak 13
Looking Ahead 15
Exhibits 16


Kodak, Bankruptcy, Eastman, Antonio M Perez, Digital, Dry Plate, Films, Corporate Restructuring, Digital camera , Photo CD System, M.C. Fisher, Antonio M. Perez, Printer, U.S. Retiree Benefits, Post-Employment Benefit, diversification, Leadership, Innovation, Strategy, Competitive

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