Ford Motor Company: Implementing the 'One Ford' Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Strategic Management Formulation, Implementation, & Control, 12e

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Case Details:


Case Code : BSTR423 For delivery in electronic format: Rs.500;
For delivery through courier (within India): Rs. 500 + Shipping & Handling Charges extra


Implementation/ Restructuring/ Globalization
Case Length : 18 Pages
Period : 2006-2012
Pub Date : 2013
Teaching Note : Not Available
Organization : Ford Motor Company
Industry : Automotive
Countries : US; Global


The Ford Motor Company is one of the largest automobile companies in the world, with a history of more than 100 years. The company has successfully negotiated through several troughs and crests in its checkered past. The case recounts some of the restructuring efforts made by the company in the 1990s and 2000s. It then discusses the 'One Ford' strategy in detail and provides information on how the strategy was implemented between 2006 and 2012. The case ends with a brief discussion on future prospects for the company.

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analyze the factors that led the company to devise the ‘One Ford' strategy
appreciate the efforts made by the company to realign its organization structure so as to match market reality and changing customer preferences
critically analyze the implementation of the ‘One Ford' strategy
assess the future prospects of the company in light of the restructuring efforts


  Page No.
Introduction 1
About the Company 2
The 1990s 3
The Early 2000s 3
The 'One Ford' Strategy 5
Implementing the Strategy 6
The Results 9
Challenges 9
The Road Ahead 9
Exhibits 11


Strategy Implementation, Restructuring, Organization structure, Globalization, 'One Ford' strategy, 'Way Forward' plan, Global Growth Plan, Global product strategy, One Ford Global Product Development System, Business models, Financing, Capacity alignment, Auto industry, Emerging markets, Recession, Ford

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