Central City Opera House Association

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Strategic Management Formulation, Implementation, & Control, 12e

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Case Details:


Case Code : BSTR442 For delivery in electronic format: Rs.300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Strategic Management/ Non-profit Management
Case Length : 10 Pages
Period : 2009-2010
Pub Date : 2013
Teaching Note : Available
Organization : Central City Opera House Association
Industry : Non-profit
Countries : US; Global


In January 2010, Central City Opera House Association's (CCOHA) Board members realized the pressing need to evaluate the organization's business model. The urgency was brought on by growing deficits in the organization's finances compounded by the economic crisis in the State of Colorado and the nation. Founded in 1933, CCOHA's mission was to “Foster interest and education in performing arts.” The purpose was to create "a summer arts festival to restore and utilize the historic Central City Opera House built in 1878." As such, this non-profit organization's goals included not only maintaining artistic excellence in its programming but also preserving and restoring its 550-seat opera house and 28 additional historic buildings including 25 residences, built in Central City from1860 to 1900.

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The Opera House owned by the Association nestled in the scenic mountains and was an integral part of the history and culture of Central City and the Blackhawk National Landmark Historic District. However, declining revenues and contributions, and rising operating costs threatened the Association's very existence. In an effort to reverse these adverse trends, Board Chair Jerome Martin and Treasurer Peter Benz began to search for new business models.


Evaluate CCOHA's strengths and weaknesses using the RBV (Resource-based view) framework popular in the field of Strategic Management and identify CCOHA's sources of competitive advantages.
Examine CCOHA's financial statements and assess if the organization needs a new and different business model.
Discuss CCOHA's business model and suggest if CCOHA should close or continue to operate with a new business model.


  Page No.
Introduction 1
The History of Central City and the Opera House 1
Ccoha's Performance 3
Competition 3
Marketing 4
Other Issues 4
The First Board Meeting in 2010 5
Exhibits 6


Non-Profit Management; Strategic Management; Resource-based view framework; Competitive advantages; Business model; VRIO framework

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