HungerBox: Disrupting the B2B FoodTech Space in India
| Case Code: BSTR621
Case Length: 10 Pages
Pub Date: 2021
Teaching Note: Available
| Price: Rs.300
Countries: United States, India
Themes: Disruption, Innovation, Business Models, Digital Disruption
Abstract Case Intro 1 Case Intro 2 Excerpts
This case discusses how India-based B2B foodtech platform HungerBox has disrupted the institutional foodtech space in the country by providing technology solutions to companies for digitizing their cafeteria operations. Founded by Sandipan Mitra and Uttam Kumar in 2016, Hungerbox is a full stack B2B food and beverages technology start-up which offers foodtech solutions to corporate cafeterias and food courts. The case describes how HungerBox enhances the cafeteria experience for the employees, serves as a one-stop solution for the facilities/admin team, and enables food vendors to eliminate cash pilferage. The foodtech startup follows a unique business model wherein it serves as a Technology solution provider as well as a Food Vendor Partner aggregator. As of November 2020, HungerBox was available in 23 cities across India, managing over 530 cafeterias and serving more than 75 corporate clients. The case also discusses the strategies adopted by HungerBox to cope with the COVID-19 pandemic. In May 2020, HungerBox launched a ‘COVID-19 Safe’ solution to make corporate office cafeteria operations COVID-19 safe.
As HungerBox tries to consolidate its position in the competitive foodtech space in India and expand globally, it is likely to face some challenges relating to intense competition from its rivals, turning profitable, building trust among customers and food vendors, and adapting to the new normal post COVID-19. It remains to be seen whether HungerBox can emerge as the largest foodtech platform disrupting cafeterias across the globe.
The case is structured to achieve the following teaching objectives:
- Understand the business model of HungerBox.
- Understand the reasons behind HungerBox’s success.
- Understand disruptive innovation in the B2B foodtech sector.
- Identify the challenges faced by HungerBox.
- Explore the ways through which HungerBox can sustain in the post pandemic landscape.
Expansion and Success
Coping with Covid-19
Disruption; B2B FoodTech; Innovation; Institutional FoodTech; Digital Disruption; Cafeteria Digitalization; New-market disruption; Business Model; Disruptive Innovation
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