HungerBox: Disrupting the B2B FoodTech Space in India

Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Case Code: BSTR621
Case Length: 10 Pages
Period: 2016-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization: HungerBox
Industry: Foodservice
Countries: United States, India
Themes: Disruption, Innovation, Business Models, Digital Disruption
Global Economic Impact of Coronavirus – Assessment and Mitigation (B)
Abstract Case Intro 1 Case Intro 2 Excerpts


On May 19, 2020, India-based B2B foodtech company HungerBox launched a Safe Café Suite solution to make corporate office cafeteria operations COVID-19 safe based on FSSAI (Food Safety & Standards Authority of India) and WHO (World Health Organization) guidelines. Powered by artificial intelligence and machine learning, the platform regulated customer flow into cafeterias and prevented overcrowding by ensuring that users visited the café only when it was safe and social distancing could be maintained. According to Sandipan Mitra (Mitra), CEO and co-founder of HungerBox, “The HungerBox ‘COVID-19 Safe’ solution follows a five-pronged approach which envelops aspects such as technology, user connect and communication, WHO-prescribed supervisor training and enhanced protocols for kitchen and cafeteria operations.”..

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