Gravita India Limited – Driving Sustainability through Recycling

Gravita India Limited – Driving Sustainability through Recycling
Case Code: BSTR682
Case Length: 19 Pages
Period: 2022-23
Pub Date: 2024
Teaching Note: Available
 Price: Rs.400
Organization : Gravita India Limited
Industry : Environment & Waste Management Services
Countries : India
Themes: Strategic Framework, Strategic Planning, Industry AnalysisSustainability
Gravita India Limited – Driving Sustainability through Recycling
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Gravita India Limited (GIL), one of India's leading and reputed recycling companies, grew to have a global presence with various waste sourcing and manufacturing units. With a thirty-year history in the industry, the company had built up a core competency in developing innovative technologies for recycling various metallic wastes like lead and aluminum and plastics.

The in-built technology enabled the company to produce quality products from recycled waste and increased the life time of the recycled waste. The company owned a well-diversified portfolio of recycled products and services developed from lead, aluminum, and plastic scraps. The company developed strategic objectives built around the core philosophy of sustainability across the value chain based on the fundamental values of fairness, trust, respect, passion, and nurturing relationships.

The present case study can be used to understand and discuss the process of strategy formulation and analysis of the vision, mission, and strategic objectives of a business. It will also help in understanding the impact of the internal and external business environment on a company and an industry.

Issues

The case is structured to achieve the following teaching objectives:

  • To analyze the strategic objectives of a business organization
  • To determine the factors affecting the strategic management process
  • To evaluate the competitive advantage of a business organization

Contents

Keywords

Recycling, Sustainability, Circular Economy, Lead Recycling, Recycled Lead Batteries, Aluminum Recycling, Plastic Recycling, Extended Producer Responsibility (EPR), Battery Waste Management (BWM) Rules, 2022, Scrap Collection, Metallic Waste, Non-Metallic Waste

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