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Case Code: BSTR596
Case Length: 17 Pages 
Period: 1963-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Gits Food Products Pvt. Ltd.
Industry :Food & Beverage
Countries : India
Themes: Strategy Formulation/Family Business/ International Business/Diversification Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
Technology
Operations
Economics
Leadership & Entrepreneurship

Gits Food – Pioneering Indian Convenience Food

 
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THE GROWTH OF GITS

 

Gits was founded in 1963 by two close friends – H. Z. Gilani (Gilani) and A. K. Tejani (Tejani). Gilani was a freedom fighter, a former journalist and co-founder of the Gujarati business newspaper ‘Vyapar’. Tejani was a small businessman who had sold savory items in Bengaluru, India, and was well known as ‘Chipswala’. Later, Tejani had worked at ‘Vyapar’ as a freelance journalist. Both Gilani and Tejani belonged to the business-oriented Khoja Muslim community of Gujarat...

 
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