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Case Code: BSTR596
Case Length: 17 Pages 
Period: 1963-2019   
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization : Gits Food Products Pvt. Ltd.
Industry :Food & Beverage
Countries : India
Themes: Strategy Formulation/Family Business/ International Business/Diversification Strategy
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
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Economics
Leadership & Entrepreneurship

Gits Food – Pioneering Indian Convenience Food

 
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INTRODUCTION

 
In February 2019, India-based convenience food maker, Gits Food Products Pvt. Ltd. (Gits), announced that it intended to achieve double digit revenue growth in FY 2020. The company aimed to bring about an increase in revenue through new product launches and business strategies implemented in FY19. Sahil Gilani (Sahil), Director, Sales and Marketing, Gits, said, “There are a lot of exciting new products as well as business strategies being implemented this year. Hence we are certain that our growth rates will only get better each year on.”...

 

 
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