GoTo – A Merger of Indonesian Digital Giants
![GoTo – A Merger of Indonesian Digital Giants](../../../images20/line-png-16800.png)
Case Code: BSTR653 Case Length: 12 Pages Period: 2016-22 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : PT GoTo Gojek Tokopedia Tbk Industry : e-commerce Countries : Indonesia Themes: Strategic Alliances, Business Environment |
![GoTo – A Merger of Indonesian Digital Giants](../../../images20/line-png-16800.png)
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
Tokopedia, a technology based e-commerce company in Indonesia, was founded by Indonesian entrepreneurs William Tanuwijaya (Tanuwijaya) and Leontinus Alpha Edison in the year 2009. The company started its business as an online marketplace and later grew into a technology based company..
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