GoTo – A Merger of Indonesian Digital Giants
| Case Code: BSTR653 Case Length: 12 Pages Period: 2016-22 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : PT GoTo Gojek Tokopedia Tbk Industry : e-commerce Countries : Indonesia Themes: Strategic Alliances, Business Environment |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The competition of super ‘apps’
The competition in the digital space in Indonesia and in the ASEAN region could be seen in terms of the competition between the super apps, each of them offering a diversified set of services through mobile and web based applications..
The Merger
Starting as a call center, Gojek soon became a leading technology giant in the ASEAN region. Leveraging on the technology, it offered diversified services through its mobile app. In no time, Gojek became of the super app service provider in Indonesia and started competing with Grab. Gojek was looking for opportunities to grow further and was focusing on gaining more market share and also penetrating the market. Toward that end, the company started looking to collaborate with other companies during the year 2020..
IPO And The Road Ahead
The combined entity, GoTo, had ambitious plans for its growth and expansion. It aimed to become a global company having a presence across different regions in the world and not being confined to the ASEAN region or Singapore alone. The company planned to come out with an Initial Public Offering (IPO) after the merger, aiming at a valuation of US$ 35 billion to US$ 40 billion..
Exhibits
Exhibit I: Digital Economic Forecast in Indonesia
Exhibit II: Mergers and Acquisitions Scenario in the ASEAN Region
Exhibit III:
Geographic Representation of ASEAN Region
Exhibit IV: List of Services offered by Gojek and Grab
Exhibit V: Products and Services offered by the Combined Entity GoTo
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