Alibaba: Competing in China & Beyond

Case Code: BSTR288
Case Length: 23 Pages
Period: 1999-2008
Pub Date: 2008
Teaching Note: Available

Price: Rs.400
Organization: Alibaba.com
Industry: Internet and E-Commerce
Countries: China
Themes: Competition, Innovation, Growth Strategy, Emerging Markets,

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Jack Ma (Ma), the founder of Alibaba, was born in Hangzhou, a city in China's Zhejiang province, in 1964. At the age of twelve, Ma developed a fascination for the English language. He began learning English by listening to the Voice of America and acting as a free guide to foreigners who visited Hangzhou...

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