Alibaba: Competing in China & Beyond
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Case Code: BSTR288 Case Length: 23 Pages Period: 1999-2008 Pub Date: 2008 Teaching Note: Available |
Price: Rs.400 Organization: Alibaba.com Industry: Internet and E-Commerce Countries: China Themes: Competition, Innovation, Growth Strategy, Emerging Markets, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Alibaba in its Initial Years
In 1998, Ma left MOFTEC and returned to Hangzhou to fulfill his dream of establishing his own e-commerce company. He said, "I realized that you can never expect a government company to grow. So I left to set up my own."...
Business Portfolio
Despite its struggles, by the year 2000, the Alibaba Group had emerged as the largest e-commerce company in China and was one of the leading players in the international e-commerce market...
The Competition
Alibaba was launched at a time when the Chinese Internet industry was in its infancy. Considering the growth potential of the budding e-commerce market, other players like Global Sources and MeetChina were launched in 1999. These players were expected to intensify competition in the emerging B2B market...
The Much Awaited IPO
In October 2007, Alibaba went public on the Hong Kong stock exchange by launching an IPO. The IPO was arranged (underwritten) by Deutsche Bank AG (Deutsche Bank), Goldman Sachs, and Morgan Stanley (Morgan Stanley)...
Outlook
China was well poised to unseat the US as the country with the largest number of Internet users in the first few months of 2008. The growing Internet user base in China had thrown up good opportunities for Internet companies...
Exhibits
Exhibit I: World's Most Innovative Companies
Exhibit II: Internet Market in China
Exhibit III: Types of Membership at Alibaba.Com
Exhibit IV: e-Commerce Market in China
Exhibit V: Growing Internet Usage in China
Exhibit VI: Country/Region Wise Business on Alibaba.com's International Site
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