Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic
|
Case Code: BSTR605 Case Length: 16 Pages Period: 2020-2021 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: Amazon.com, Inc. Industry: Retailing Countries: United States, United Kingdom, India Themes: International Business, Services Marketings, Crisis Management & Conflict, Operations and Supply Chain Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Amazon, founded by Bezos in 1994, started as an online bookstore. In 1997, it went public and was valued at US$300 million. In 1998, it began selling music DVDs or videos. The music section started with 125,000 titles. In 1999, the company started the sales of home-improvement products, software, video games, and gift items.
In 2000, Amazon started its operations for the first time abroad – in Japan. In 2002, it took advantage of its infrastructure investment by venturing into cloud computing with the unveiling of Amazon Web Services. The same year, it started selling apparel online. The following year, the company started selling health and personal care products, gourmet foods, and sporting and outdoor goods. It also launched an electronics store...
Buy this case study (Please select any one of the payment options)
| Price: Rs.500 |
Price: Rs.500 | PayPal (11 USD) |
