Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic
Case Code: BSTR605 Case Length: 16 Pages Period: 2020-2021 Pub Date: 2020 Teaching Note: Available |
Price: Rs.500 Organization: Amazon.com, Inc. Industry: Retailing Countries: United States, United Kingdom, India Themes: International Business, Services Marketings, Crisis Management & Conflict, Operations and Supply Chain Management |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
"On May 1, 2020, American multinational conglomerate and technology company Amazon.com Inc. (Amazon) reported that for the first quarter ended April 30, 2020, it had recorded revenues of US$75.4 billion. The e-commerce giant reported a 26% increase in sales from the same period of 2019. The increase was attributed to the novel Covid-19 pandemic that had forced hundreds of millions of people stuck in lockdowns to remain indoors and turn to the retailer for their essentials and entertainment...
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