Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic

Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic
Case Code: BSTR605
Case Length: 16 Pages
Period: 2020-2021
Pub Date: 2020
Teaching Note: Available
Price: Rs.500
Organization: Amazon.com, Inc.
Industry: Retailing
Countries: United States, United Kingdom, India
Themes: International Business, Services Marketings, Crisis Management & Conflict, Operations and Supply Chain Management
Amazon.com, Inc.: Tackling Challenges and Building Resilience amidst the Covid-19 Pandemic
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

"On May 1, 2020, American multinational conglomerate and technology company Amazon.com Inc. (Amazon) reported that for the first quarter ended April 30, 2020, it had recorded revenues of US$75.4 billion. The e-commerce giant reported a 26% increase in sales from the same period of 2019. The increase was attributed to the novel Covid-19 pandemic that had forced hundreds of millions of people stuck in lockdowns to remain indoors and turn to the retailer for their essentials and entertainment...

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