Apple`s Foray into Healthcare: The Next Frontier for Disruption?

Case Code: BSTR693 Case Length: 20 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Apple Inc. Industry : Technology & Communications Countries : United States Themes: Diversification, Platform Strategy Digital Disruption,Competitive Strategy

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Apple-Innovative Technology and Disruptive Design

Apple was founded in 1976 by Steve Jobs (Jobs), Steve Wozniak (Wozniak), and Ronald Wayne (Wayne), who were associated with the tech industry – though their roles and experience varied. Their goal was to make computers more accessible and user-friendly for people to have them in their homes or offices. They started out building small computers that quickly became successful, especially in the education and business markets. Apple then went on to compete with much larger computer manufacturing companies such as International Business Machines Corporation (IBM)..

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