Apple`s Foray into Healthcare: The Next Frontier for Disruption?

Case Code: BSTR693 Case Length: 20 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : Apple Inc. Industry : Technology & Communications Countries : United States Themes: Diversification, Platform Strategy Digital Disruption,Competitive Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On February 12, 2025, US-based multinational technology company Apple Inc. (Apple) launched the ‘Apple Health Study’ to gain deeper insights into how its technological devices – such as the iPhone, Apple Watch, and AirPods – were contributing to the physical health, mental health, and overall well-being of its users. The study sought to explore the connections between different aspects of health, including the impact of mental health on heart rate and the relationship between sleep and exercise. Sumbul Desai (Desai), Apple’s Vice President of Health, said, “Research and validation are part of the foundation of all of our work in health, supporting the innovative features we bring to our users across devices. We’re thrilled to bring forward the Apple Health Study, which will only accelerate our understanding of health and technology across the human body, both physically and mentally.” ..

Buy this case study (Please select any one of the payment options)

Price: Rs.400 Instant Download

Price: Rs.400 Express Checkout

PayPal (9 USD)