Bitcoin: A Disruptive Innovation or A Bubble Set to Burst?

Case Code: BSTR561
Case Length: 15 Pages
Period: 2008-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Bitcoin
Industry: Cryptocurreny
Countries: -
Themes: Services Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

The Birth of Bitcoin

Bitcoin came into existence as an idea when a small group of cryptographers tried to address the problems facing digital money and as a response to the 2008 financial crisis. Cash kept in digital wallets in digital file could be used multiple times for being prone to be easily copied. Though financial institutions provided a solution to this problem by using a central ledger that recorded the money everyone had in their accounts, cryptographers wanted a private and untraceable solution without third parties like banks being involved...

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