Bitcoin: A Disruptive Innovation or A Bubble Set to Burst?

Case Code: BSTR561
Case Length: 15 Pages
Period: 2008-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Bitcoin
Industry: Cryptocurreny
Countries: -
Themes: Services Marketing

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In August 2018, The Intercontinental Exchange (ICE), parent company of the New York Stock Exchange, announced that it would create a new company called Bakkt, to transform a trending cryptocurrency, bitcoin, into a mainstream trusted global currency with broad usage along with providing a federally regulated exchange for it. Expected to launch in November 2018, Bakkt’s mission would be to make bitcoin a mainstream financial asset. To achieve this vision, ICE teamed up with some of the leading technology, consulting, and retail companies such as Microsoft Corporation, Boston Consulting Group, and Starbucks Corporation...

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