BYD Vs Tesla: Who will win the Global EV Race?

Case Code: BSTR681 Case Length: 15 Pages Period: 2019-Q1 2024 Pub Date: 2024 Teaching Note: Available

Price: Rs.400 Organization : Tesla Inc. Industry : Automotive Countries : - Themes: Competitor Analysis, Competitive Strategy, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

BYD: A Fast Growing Chinese EV Giant

BYD was founded in 1995 by Wang Chuan Fu (Wang), an engineer, in Shenzhen, with a capital of RMB 4.5 million and a team of 20 employees. BYD, which stood for ‘Build Your Dreams’ started out as a battery maker manufacturing Nickel-Cadmium batteries for electric shavers, toothbrushes, and cameras. In 1996, it started manufacturing lithium-ion batteries that were generally used in mobile phones. In 2002, BYD started supplying mobile phone batteries to electronics brands such as Motorola and Nokia, two of the leading players in the mobile phone industry at the time..

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