BYD Vs Tesla: Who will win the Global EV Race?

Case Code: BSTR681
Case Length: 15 Pages
Period: 2019-Q1 2024
Pub Date: 2024
Teaching Note: Available

Price: Rs.400
Organization : Tesla Inc.
Industry : Automotive
Countries : -
Themes: Competitor Analysis, Competitive Strategy, Brand Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In the fourth quarter ending December 2023, BYD Company Limited (BYD), one of the leading electric vehicle (EV) makers in China, overtook US-based EV giant Tesla Inc., (Tesla) to become the world’s top selling EV maker based on global sales of electric cars. During the quarter, BYD sold a record 526,409 all-electric cars, while Tesla sold 484,507 cars. However, the Chinese EV maker tripped in early 2024, selling only 300,114 battery electric vehicles (BEVs) in the first quarter due to flagging demand and increasing competition in its home market, China. That fall was big enough for Tesla, which sold 386,810 BEVs in the same period, to reclaim its crown as the world’s largest seller of BEVs in Q1 2024..

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