Can Makoto Uchida Revive Nissan Motor Co.?
| Case Code: BSTR633 Case Length: 12 Pages Period: 2018-2021 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : Nissan Motor co. Industry : Automotive Countries : Japan Themes: Turnaround Strategy, Corporate Image & Identity, Restructuring |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In December 2019, when Makoto Uchida (Uchida) took over as CEO of Japanese automaker Nissan Motor Co. (Nissan), he had a long list of problems to fix – from tackling the issues surfacing after then Chairman of Nissan Carlos Ghosn’s (Ghosn) arrest to Nissan’s huge debt of US$80 billion, declining profits, and ageing line-up of vehicles.
It was all the more important for him to get the company back on track and garner more sales from the US and China market – Nissan’s two top markets.
Buy this case study (Please select any one of the payment options)
| Price: Rs.300 |
Price: Rs.300 | PayPal (7 USD) |
Custom Search