Can Makoto Uchida Revive Nissan Motor Co.?

Can Makoto Uchida Revive Nissan Motor Co.?
Case Code: BSTR633
Case Length: 12 Pages
Period: 2018-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Nissan Motor co.
Industry : Automotive
Countries : Japan
Themes: Turnaround Strategy, Corporate Image & Identity, Restructuring
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Abstract Case Intro 1 Case Intro 2 Excerpts


In December 2019, when Makoto Uchida (Uchida) took over as CEO of Japanese automaker Nissan Motor Co. (Nissan), he had a long list of problems to fix – from tackling the issues surfacing after then Chairman of Nissan Carlos Ghosn’s (Ghosn) arrest to Nissan’s huge debt of US$80 billion, declining profits, and ageing line-up of vehicles.

It was all the more important for him to get the company back on track and garner more sales from the US and China market – Nissan’s two top markets.

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