Can Watergen`s `Water from Air` Technology Solve Global Water Scarcity?

Case Code: BSTR692
Case Length: 14 Pages
Period: 2009-24
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Watergen Ltd.
Industry : Home Appliances & Consumer Products
Countries : Israel,India,United States
Themes: Business Level Strategies, New Product Development Growth Strategy,Sustainable Innovation

Abstract Case Intro 1 Case Intro 2 Excerpts

The Start of The Journey

While serving with the Israeli Defense Forces (IDF) as a Combat Reconnaissance Commander, Arye Kohavi (Kohavi) observed that whenever convoys were destroyed during any conflict, front-line soldiers often faced a scarcity of water. He then decided to develop a machine that would produce drinking water from air i.e. an atmospheric water generation (AWG) device, especially in conflict zones..

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