Can Watergen`s `Water from Air` Technology Solve Global Water Scarcity?

Case Code: BSTR692
Case Length: 14 Pages
Period: 2009-24
Pub Date: 2025
Teaching Note: Available

Price: Rs.400
Organization : Watergen Ltd.
Industry : Home Appliances & Consumer Products
Countries : Israel,India,United States
Themes: Business Level Strategies, New Product Development Growth Strategy,Sustainable Innovation

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In January 2024, Michael Mirilashvili (Mirilashvili), President and CEO of Watergen Ltd. (Watergen), was chosen by CIO Today as one of the ‘Top Five Innovative Business Leaders’ to watch for in 2024. Watergen, an Israel-based technology company, was a global leader in the atmospheric water generation (AWG) space that offered devices which generated clean drinking water from air..

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