Can XPeng`s Disruptive Innovation make it a Challenger Brand in China`s Electric Vehicle Market?

Case Code: BSTR671 Case Length: 18 Pages Period: 2020-23 Pub Date: 2024 Teaching Note: Available

Price: Rs.600 Organization : Guangzhou Xiaopeng Motors Technology Co. Ltd Industry : Automotive Countries : China Themes: Innovation, Competitive Strategy, New Product Development,Marketing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Inception and Rise of Xpeng

He Xiaopeng (Xiaopeng) was born in Huangshi, Hubei province in central China, where he spent the major part of his childhood. He studied at the South China University of Technology , from which he graduated with a bachelor’s degree in computer science. Later, he joined AsiaInfo Technologies Limited (AsianInfo), a state-owned enterprise. He had a clear aim in his life – to become financially independent before the age of 40..

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