Can XPeng`s Disruptive Innovation make it a Challenger Brand in China`s Electric Vehicle Market?
| Case Code: BSTR671 Case Length: 18 Pages Period: 2020-23 Pub Date: 2024 Teaching Note: Available |
Price: Rs.600 Organization : Guangzhou Xiaopeng Motors Technology Co. Ltd Industry : Automotive Countries : China Themes: Innovation, Competitive Strategy, New Product Development,Marketing Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On May 1, 2023, one of China’s leading smart electric vehicle (EV) companies, Guangzhou Xiaopeng Motors Technology Co. Ltd or XPeng, Inc. (XPeng), announced that it had delivered a total of 7,079 EVs in April 2023. The same month, XPeng debuted the G6, a Sports Utility Vehicle (SUV) , at the ‘20th Shanghai International Automobile Industry Exhibition (Auto Shanghai)’ (See Exhibit I). The G6 was based on the company’s revolutionary SEPA 2.0 platform that was expected to be deployed in 10 other future models as well. Analysts felt that the debut of G6 spawned significant interest among visitors at the exhibition. The official launch of the G6 was planned for the end of the Q2 2023, with deliveries starting immediately..
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