Digital Innovation at Asian Paints

Case Code: BSTR563
Case Length: 16 Pages
Period: 2000-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.400
Organization: Asian Paints Ltd
Industry: -
Countries: India
Themes: Digital Innovation, Digital Strategy, Repositioning, Digital Adoption

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

On February 1, 1942, four friends, Champaklal H. Choksey, Chimanlal N. Choksi, Suryakant C. Dani, and Arvind R. Vakil, got together to manufacture paint in a garage in Bombay (erstwhile Mumbai), Maharashtra, and named their company 'The Asian Oil & Paint Company'.

The company recorded a turnover of Rs. 0.35 million in 1945 by focusing on innovative marketing strategies and by rapidly expanding into India’s interior areas within a very short span of time (1942-1945)..

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