Digital Innovation at Asian Paints

Digital Innovation at Asian Paints
Case Code: BSTR563
Case Length: 16 Pages
Period: 2000-2018
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization: Asian Paints Ltd
Industry: -
Countries: India
Themes: Digital Innovation, Digital Strategy, Repositioning, Digital Adoption
Digital Innovation at Asian Paints
Abstract Case Intro 1 Case Intro 2 Excerpts


On August 8, 2017, Asian Paints Ltd. (Asian Paints) was ranked eighth in Forbes' List of "The World's Most Innovative Companies". The high rank on the list was in recognition of its investment in research and development initiatives and the return on investment (ROI) generated by its quality of innovation. It also reflected the company's continued focus on growth through innovation.

Asian Paints had paved its path to success with a series of innovations for over 75 years, focusing both on its internal and external processes. It was in the 2000s and 2010s that the company transformed itself from a paint manufacturing company to a facilitator of well curated homes through a plethora of initiatives. It made people realize the magic a ‘color’ could bring through its well-thought-out initiatives...

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