Digital Innovation at Asian Paints
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Case Code: BSTR563 Case Length: 16 Pages Period: 2000-2018 Pub Date: 2019 Teaching Note: Available |
Price: Rs.400 Organization: Asian Paints Ltd Industry: - Countries: India Themes: Digital Innovation, Digital Strategy, Repositioning, Digital Adoption |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On August 8, 2017, Asian Paints Ltd. (Asian Paints) was ranked eighth in Forbes' List of "The World's Most Innovative Companies". The high rank on the list was in recognition of its investment in research and development initiatives and the return on investment (ROI) generated by its quality of innovation. It also reflected the company's continued focus on growth through innovation.
Asian Paints had paved its path to success with a series of innovations for over 75 years, focusing both on its internal and external processes. It was in the 2000s and 2010s that the company transformed itself from a paint manufacturing company to a facilitator of well curated homes through a plethora of initiatives. It made people realize the magic a ‘color’ could bring through its well-thought-out initiatives...
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