DoorDash: Delivering Growth amidst Market Challenges

Case Code: BSTR697 Case Length: 17 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : DoorDash Inc Industry : Foodservice Countries : United States Themes: Growth Strategy, Platform Model Business Models

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 2013, Stanford University students Tony Xu, Andy Fang, and Stanley Tang found themselves sitting in a macaroon store in Palo Alto listening to the owner’s frustrating dilemma: a deluge of delivery orders, but still not enough to justify hiring a delivery person. This experience coupled with other similar tales from small business owners inspired the trio to explore how technology could bridge the gap between the demand for food from hungry customers and the challenge of delivering food to them. Some customers and local businesses in the Bay area expressed the view that delivery was a significant pain point..

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