DoorDash: Delivering Growth amidst Market Challenges

Case Code: BSTR697 Case Length: 17 Pages Period: - Pub Date: 2025 Teaching Note: Available

Price: Rs.400 Organization : DoorDash Inc Industry : Foodservice Countries : United States Themes: Growth Strategy, Platform Model Business Models

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In April 2025, DoorDash Inc (DoorDash), a US based online food delivery platform, launched a suite of Artificial Intelligence (AI)- powered tools aimed at helping restaurant partners optimize their menus, improve their visual merchandising, and create a smooth operational task flow. These innovations reflected DoorDash’s broader vision of using automation to empower merchants, enhance customer experience, and increase order volumes. They marked a pivotal step in DoorDash’s evolution from a mere food delivery platform to a technology-driven logistics partner committed to the long-term success of partnering merchants. According to Arpit Dhariwal, Head of Product, Merchant Acquisition & Growth at DoorDash, “AI-powered tools are built to take everyday tasks off operators’ plates, allowing restaurants to focus on what matters most – delivering great food and service, while preserving the authenticity and individuality of each brand. We’re excited to help drive more orders, save time, and support continued growth for our restaurant partners.”..

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