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Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson Success

Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson Success
Case Code: BSTR526
Case Length: 11 Pages
Period: 2008 - 2018
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization: Starbucks
Industry: Coffee, Retail
Countries: US, Global
Themes: Growth Strategy, Business Model Innovation, Blue Ocen Strategy
Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson Success
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In 2017, Seattle-based global coffee chain Starbucks Corporation (Starbucks) was named the third most admired company in the world and the number one company worldwide in the food service industry by Fortune. The magazine also ranked Starbucks as number one in the areas of innovation, people Management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, and quality of products and services. Since inception, Starbucks had innovated in its business model. Starbucks’ passion to innovate manifested in the way the company sourced its coffee beans, developed new beverages, created unique store concepts, and achieved digital breakthroughs...

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