EM3 Agri Services: Providing Farm Equipment on Hire to the Farmers

Case Code: BSTR640
Case Length: 8 Pages
Period: 2013- 2019
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization : EM3 Agri Services
Industry : Agriculture & Forestry
Countries : India
Themes: Business Models, Rural Markets

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In November 2019, EM3 Agri Services Private Ltd (EM3) – an India based agritech startup (Refer to Figure I for EM3’s logo) announced a partnership with ideaForge to offer drone based agri-services to Indian farmers. The partnership aimed to double the income of farmers by leveraging each other’s technology and offering agritech solutions to farmers. Through this partnership, ideaForge planned to use its drones for generating prescription maps in different weather conditions..

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