EM3 Agri Services: Providing Farm Equipment on Hire to the Farmers
| Case Code: BSTR640 Case Length: 8 Pages Period: 2013- 2019 Pub Date: 2022 Teaching Note: Available |
Price: Rs.300 Organization : EM3 Agri Services Industry : Agriculture & Forestry Countries : India Themes: Business Models, Rural Markets |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Business Model
Rohtash realized that most Indian farmers could not afford capital equipment like farm implements, tractors, and harvesters and so were dependent on manual labor. He also saw that there were farmers who owned equipment like tractors, harvesters, and other mechanical implements, who could afford to lend them when they were not in use..
Customer Comments
Bal Kishan Meena (Meena), a farmer, who used a paddy transplanter machine of EM3 services for the first time, observed that while using the machine, he was able to complete one acre in 35 minutes..
Road Ahead
EM3’s mission was to enhance the wealth of small and marginal farmers by building an ecosystem and scalable platform, whereas its goal was to help rural farmers earn their livelihood using cutting-edge technology without making much of a financial investment..
Exhibits
Exhibit I: List of EM3’s competitors
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